Looking for a New Way
Facing a drop in donors, United Way of Greater Knoxville joins a national effort to shake up its philanthropic model.
by jesse fox mayshark • December 7, 2018
philanthropy cloud is an online platform for charitable giving designed by united way and salesforce.org.
Seated at a table Thursday at the Knoxville Entrepreneur Center with a dozen or so small-business owners and nonprofit executives, William Browning was blunt about the challenges facing his employer.
A partnership with software giant Salesforce aims to appeal to younger donors.
“United Way has been around a long time, 130 years,” said Browning, who has the ambitious title of chief transformation officer for United Way Worldwide. “And sometimes we look like we’re 130 years old in the ways we approach the market.”
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